Interviewing

Fundraising often involves writing proposals (or letters to donors, or cases for support). Information from existing documents such as reports, grants, or online resources can help us get started.

But sometimes we can only get what we need from other people, for example the rationale for an upcoming campaign, or creative thinking about the goals, design, and expected outcomes of a new initiative.

A key role
As writers, we can make important contributions. Our questions can help the people we interview articulate a new model, identify challenges, or work out the kinks. They can stimulate thinking about a big idea, improvements to an existing program, or collaboration with key players.Here’s what helps me get the information I need for an important writing project.

• Plan. People are busy. Ask only for the time you need and assure the people you meet that you will keep the conversation focused.
• Be prepared. Draft your questions in advance and bring an agenda that notes the time anticipated to discuss each question.
• Be efficient, but flexible. Allow time for unexpected discussion. The interview can provide an opportunity for the interviewee to explore new ways of thinking that can have impact.
• Listen. Take notes to make sure that responses with impact make it from conversation to polished proposals.
• Engage experts. If further information is needed, ask knowledgeable contributors for their input.
• Follow-up. Plan time to review your notes directly after the interview, in order to capture salient points.
• Check your understanding of the conversation with your interviewee, when needed, in order to assure accuracy.

Most of all, enjoy
I love conducting interviews. They are opportunities to meet and talk with interesting people of consequence – community leaders, providers, donors, and the talented individuals who do the hard work of helping make the world a better place.