Everyone can make the pitch

In my first job I ran a program for teens at an organization with a broader agenda. I knew how to promote my program, but not how to present, or actually pitch, the entire organization to the community partners I worked with. Looking back, there were missed opportunities.

I believe that many employees and volunteers would like to, or already do, talk about their organizations with their colleagues, friends, and family. You can help them describe your work by:

• Creating an elevator pitch for staff and volunteers (promoters) for use in chance encounters, along with suggestions for how to deliver it.
• Providing tools that help, such as two talking points with a clear, concise, and compelling message.
• Encouraging promoters to personalize the message by sharing what they find most compelling about the organization and/or why they enjoy working there. 
• Sharing guidance about how to connect people who express interest with the Development team. 

Benefits
Including staff and volunteers in the future of the organization can build their enthusiasm, spark new ideas, motivate engagement, and renew their passion for the mission. Staff and volunteer involvement leverages existing relationships to expand interest among the public and provide a connection for those who would like to become involved. 

A short story
I began to think about this idea after hearing a story told by a development staff member. She was in the check-out line at the local grocery store when she noticed a donor just ahead of her in line. They said hello and went their separate ways. The staff member saw this moment as a missed opportunity and expressed interest in how she might use a chance meeting to briefly engage friends and acquaintances.

Simple scripts
For example, during an unexpected encounter the employee might say: “It’s wonderful to see you, and I can let you know that we have just received a longshot grant from the XX Foundation. We’re excited!” Or, “Keep an eye on your mail. We just sent our latest newsletter with an update about impressive gains among kids in our Learn to Swim program.” 

Or, for those not yet connected to the organization, “Thanks for your interest. I’d be happy to add you to our mailing list so you can learn more.”