Long Shots

Should we, or shouldn’t we?
You’re probably familiar with the long shot, a highly competitive proposal that causes you to wonder, should we go for it? You have options.

Yes, we should
Long shots are risky. But there can be gains even if you don’t get the grant.

• An introduction. A proposal to a new funder could lead to an ongoing relationship, and perhaps even eventual funding.
• Leverage. Your current donors like to know that you pursue other funding opportunities for your programs. If the new funder is well known, they’ll be impressed and perhaps even more committed.
• A new narrative. High stakes funding is often for major new initiatives. Your proposal allows you to put your plans on paper and gain internal support so you’re ready for future opportunities.

No, we shouldn’t
There are good reasons not to apply for a long shot, for example:

• The alignment of your program and the funding priorities is not strong.
• You don’t have the capacity to prepare a competitive proposal.
• There is limited internal support for this submission.

When you lack the resources or sanction to get the project done, and done right, it’s ok to walk away from a grant opportunity.

We shouldn’t now, but we might later
This can be an excellent choice. You can trade a less competitive submission and a frazzled team for a stand-out document that will impress the funder the next time around. It can be worth the wait. Every proposal that leaves your office is a reflection of your entire organization.

Here’s an example
A health center team considered whether to apply for a complex federal grant—a true long shot—that was sure to be a taxing process. If funded, it would allow the center to better serve children at immediate risk of violence. The team decided to go for it, in part because it was a chance to create a reusable narrative for a new program. This story has a happy ending. The center got the grant and the services it initially funded continue 16 years later.

Risks and benefits
Take the time to make the best decision for your organization, programs, and staff. If you’re prepared for any outcome, and especially if there are other advantages to submitting a proposal, a calculated risk can be worth the investment.