You’ve got a proposal deadline, and you’ve been procrastinating. You had every intention of starting this project earlier, but each day other priorities surfaced. You’re fairly confident of your funder, a former donor who has expressed interest in funding your organization. So you’re not too worried about submitting a less than perfect document.
Wait a minute!
Good writing matters, maybe even more so with a funder you know. Don’t sacrifice quality after getting the nod from a donor you value. It could be a turnoff.
Whether or not you know your funder, the quality of your writing is important.
- Funders read lots of proposals. They know good writing when they see it.
- Good writing demonstrates that you have prioritized the proposal, and by extension your relationship with the funder.
- Good writing that clears away the clutter and gets to the point respects the donor’s time and increases the likelihood your proposal will get attention.
- Good clean writing helps the funder understand the unique aspects of your program quickly, and therefore may help get them excited about funding your proposal.
Before you click send
Any document that leaves your organization—a proposal, report, letter, or email—is a reflection of all of your programs. If you want your donor to believe that everything you do is the highest quality, make sure your proposal is top-notch.
There might be hidden benefits. Donors, foundation staff, or trustees who are impressed by what they read may know others who are interested in what your organization has to offer.
Why else does good writing matter?
There are more reasons than getting the grant. A well written document educates funders about the issues, builds their confidence in your organization, and strengthens donor relationships. Making a good impression on paper improves the possibility of a funding relationship both now and in the future.
