I spend a lot of time thinking about brevity in writing. Many of my projects have word limits so keeping it short is an essential skill. More important, I like the impact of a tightly written document.
I’ve written about brevity before. Since I think it’s important, I decided to write more. However, despite years of experience, I got stuck. Then I saw this:
“Writing is easy. All you have to do is cross out the wrong words.” Mark Twain
In an instant, I was transformed from frustrated to inspired.
So, here are some suggestions based on what I’ve learned about writing short documents.
- Read. Anything. The news, a novel, poetry, magazines, and especially funding appeals. You’ll find plenty of examples of how to get and keep attention, or how to lose it. I appreciate essays by Darren Walker, president of the Ford Foundation. He says a lot in a few lines.
- Practice. There are many opportunities: Email, memos, reports, or the hastily written notes we leave for our kids on the kitchen counter.
- Edit carefully. Short doesn’t mean quick. Give yourself the time you need to make your document stand out.
- Resist (some) word limits. They can be abnormally high. If this is the case avoid the urge to use the full allowance while modeling a better approach for the funder.
- Be creative. For example, invent phrases that get attention. I used “old-meets-modern” to describe a renovation. Or, use lyrical writing as a tool for reader engagement.
- Be ruthless. Don’t hesitate to delete words you at first think are excellent but later realize aren’t necessary. You might decide to cut phrases or even whole sentences.
- Declutter. Most federal grants are tedious, and so are far too many foundation proposals. Even if the funding guidelines go on and on, you don’t have to. I believe a succinct proposal gets more attention, and it’s certainly appreciated.
- Energize. Try short sentences, plain language, and straightforward narrative to create energy and movement.
- Use bullets. They can help simplify descriptions of complex programs, the roles of key players, or a sustainability strategy.
In summary
Your programs are too important to get lost in a sea of words. The funder will appreciate a crisp approach and likely read your proposal from start to finish, while you enjoy the satisfaction of a job well done.